COOKIE POLICY

Last Updated: April 2026

  1. Purpose of Tracking Technologies

CRESTLINK SOLUTIONS LTD (hereinafter – “Provider” or “we”, “us”, “our”) uses cookies, pixels, and server-side tagging to ensure that performance marketing is accurately measured in leads and sales. These technologies are necessary to tie analytics to KPIs and to provide transparent reporting where every spend is explainable.

  1. Types of Cookies and Tools Used
  • We use GA4, Meta Pixels, and server-side tagging to monitor funnel performance and ensure metrics (CPA, CPL, ROAS) are supported by accurate numbers;
  • We use tracking technologies to facilitate creative rotations, A/B tests, and to build lookalike audiences for broad campaigns;
  • Cookies may be used to tie web session data to CRM imports for deeper LTV (Lifetime Value) analysis.
  1. Management of Performance Marketing Data

The data collected via cookies allows the Provider to monitor reach, spend, and conversions in real-time. This ensures that the User sees performance in the same view as the Provider, avoiding any black box reporting.

  1. Third-Party Cookies

Our advertising activities across Meta, Google, and other channels involve cookies from these third-party platforms. These platforms collect data according to their own privacy rules. The User, as the owner of the landing pages and websites, is responsible for ensuring appropriate cookie consent mechanisms are in place for their visitors.

  1. Control over Cookies

Users can manage their cookie preferences through browser settings. However, disabling tracking cookies may result in the inability to accurately attribute conversions and optimize CPA/ROAS for the User’s campaigns.

  1. Contact

For more information about our cookie usage and technical tracking setup, please contact: info@crestlink.solutions.