TERMS OF USE

ast Updated: April 2026

  1. Provider Information and Agreement

CRESTLINK SOLUTIONS LTD, a company incorporated under the laws of the Republic of Cyprus, with registration number ΗΕ 491346, and registered office at  Archbishop Makarios Avenue III, No. 1-7, Mitsis Building 3, 3rd Floor Flat 302, 1065 Nicosia (hereinafter – “Provider”), provides performance marketing services (hereinafter – “Services”).

These Terms govern your access to and use of the website crestlink.solutions (the “Website”), operated by CRESTLINK SOLUTIONS LTD (“we”, “us”, “our”).

By accessing our Website or engaging our Services, the user (hereinafter – “User”) acknowledges that they have read, understood, and agreed to be bound by these General Terms of Use (hereinafter – “Terms”) as well as the Provider’s Privacy Policy and Cookie Policy.

These Terms describe the general rules and standards for using our Website and the framework for our Services. Access to the Website and requests for information are subject to these Terms.

The specific terms of cooperation, including the scope of services, pricing, and duration, are established upon the parties entering into a formal business relationship. This is typically confirmed through a separate written service agreement, an accepted proposal, or the issuance and payment of an invoice. In such cases, these Terms shall serve as a supplemental framework governing the technical and legal standards of the Services, unless otherwise agreed in writing.

  1. Description of Services

The Provider is a performance agency that runs media budgets, builds measurable funnels, and returns growth in clear metrics including CPA, CPL, ROAS, and LTV.

The Services include:

  • Paid social and search management across Meta (Facebook/Instagram) and Google Ads (Search, Performance Max, YouTube) tailored to the User’s niche and goals;
  • Scaling and testing through creative rotations, A/B tests, lookalike and broad campaigns, ensuring spend is scaled safely;
  • Analytics and attribution via GA4, Pixel, conversion tracking, CRM imports, and custom dashboards to ensure every spent unit is explainable;
  • Full-funnel management including account and funnel audits, technical guardrails, and daily optimization of bids and audiences;
  • Creative and copy development including static ads, short videos, and landing pages focused on conversion formats.
  1. User’s Declarations and Responsibilities

By engaging the Provider, the User declares that:

  • The User is a business entity with full legal capacity. Services are intended for commercial use only;
  • The User provides all necessary data regarding products, margins, competitors, and constraints during the kickoff phase to ensure the media plan has a clear purpose;
  • The User is solely and fully responsible for the content of their advertisements and their compliance with laws in all jurisdictions where advertisements shall be displayed;
  • The User provides true and accurate data at all times, including margins, target CPA/ROAS, and business constraints;
  • The User is solely responsible for the security of their account credentials and internal communication channels (e.g., Slack).
  1. Operational Process

The Provider operates as an extension of the User’s team through a four-step kickoff process: (1) Brief and goals alignment, (2) Media plan and hypotheses locking, (3) Launch and optimization with weekly updates, and (4) Scale and support by doubling down on winning strategies.

The Provider undertakes to perform the Services in accordance with professional industry standards and the principles of transparent advertising. To ensure transparency, the Provider shall provide the User with regular performance reports and access to KPI dashboards as defined in the media plan.

The User acknowledges and agrees that:

  • Performance marketing results are inherently subject to third-party platform algorithms (e.g., Meta, Google), market volatility, and fluctuating competitive environments;
  • The Provider does not provide any express or implied guarantees regarding specific financial outcomes, sales volumes, or fixed multiples of return on ad spend (ROAS);
  • All performance forecasts, projections, or estimates provided during the kickoff phase or during the term of the business relationship are based on available historical data and market analysis. Such information shall be considered for planning purposes only and shall not be construed as a contractual guarantee of future results.
  1. Price and Payment

The price for Services is determined based on the specific package or service plan selected by the User or as specified in a proposal/invoice issued by the Provider. All fees are exclusive of taxes and duties.

In the absence of a separate written contract, the issuance and subsequent payment of an invoice by the User shall be deemed as confirmation of the price and acceptance of these Terms. Media budgets are paid directly by the User to the advertising platforms (Meta, Google, etc.). The Provider manages these budgets but does not act as a payment intermediary for ad spend. The Provider shall not be held responsible for any debt incurred by the User towards third-party platforms.

  1. Refund and Termination Policy

All fees and charges paid to the Provider are non-refundable. The User is entitled to terminate the business relationship by providing written notice via email to info@crestlink.solutions at least thirty (30) calendar days before the end of the current subscription period or the intended termination date. If the notice is provided less than thirty (30) days before the end of the period, the termination will take effect at the end of the following subscription period.

The Provider reserves the right to suspend or terminate services immediately if the User breaches these Terms, engages in illegal activities, or performs artificial revenue manipulation. All fees paid for the period prior to termination are non-refundable. Upon termination, the User remains responsible for any outstanding ad spend debts toward third-party platforms.

  1. Confidentiality and Non-Disclosure

Both the Provider and the User agree to treat all non-public information received from the other party as “Confidential Information”. This includes, but is not limited to: business strategies, profit margins, internal financial metrics, customer lists, technical guardrails, and proprietary marketing hypotheses.

The Provider shall use the User’s Confidential Information strictly for the purpose of providing the Services (e.g., optimizing CPA/ROAS) and shall not disclose it to any third party without prior written consent.

The User shall keep all the Provider’s methodologies, pricing structures, and media planning matrices confidential. These obligations to protect confidential information remains in effect throughout the period of cooperation and shall continue for a period of three (3) years following the conclusion of the final project or service delivered.

  1. Intellectual Property and Case Studies

Unless otherwise agreed in writing, all creative materials, ad copy, and landing pages developed by the Provider remain the intellectual property of the Provider until full payment is received. The Provider reserves the right to use anonymized data and screenshots of the results achieved for the User in the Provider’s portfolio, case studies, and marketing materials, unless the User explicitly opts out in writing.

  1. Liability

The Services are provided as-is without any warranty, unless specified otherwise. To the maximum range permitted by law, the Provider is not liable for any damage arising out of or relating to the use or inability to use the Services.

The Provider is not liable for technical failures of third-party platforms (Meta, Google, GA4).

The Provider is not liable for any loss of revenue resulting from the User’s failure to provide accurate margin or conversion data. The Provider’s total liability for any claim shall not exceed the amount paid by the User for the service in the one month preceding the claim.

The Provider is not responsible for any permanent or temporary account suspensions, bans, or restrictions imposed by Meta, Google, or other advertising platforms, as these are subject to the third-party platforms’ internal policies.

  1. Governing Law and Jurisdiction

These Terms, the contract, and all mutual relations and obligations arising from them are governed by the laws of the Republic of Cyprus. The Provider and the User agree that any dispute arising from the use of the Services or in relation thereto shall be decided exclusively by the competent courts of the Republic of Cyprus.

  1. Final Provisions

The Provider is entitled to unilaterally change these Terms by notifying the Users. All changes are effective immediately upon publication.